The hook: spend climbs, leads on zero
Real glass in slow perspective. The numbers are placeholders until you clear a real account, and they are one setting.
Ten mistakes, landing on number nine
The camera dives through the list and lands hard. Real metal type, real motion blur.
Part title
White New Hero, one word in Begum gold, as real extruded metal. The sheen crosses the word as it lands.
Mistake 1: it's like wallpaper
A wall of identical free quote ads, then one lifts out with a real offer.
Mistake 2: the hook rate sum
Builds one piece at a time as you say it. Twenties is normal, 45% is properly good.
Mistake 6: splitting a small budget
£20 a day in gold, cut into five feeble £4 slabs, then back into one with the ads rising out of it.
Mistake 8: cost per lead
The line draws on while the camera follows it and the number counts up. Lands on £37 with one flare. Change the numbers and it re-times itself.
Mistake 9: ringing back tomorrow
A real phone in space with a live screen. The clock runs from 9:04pm to the next day and the call is too late.
Mistake 9: the text back version
Same phone, one setting changed. The text comes straight back and the phone rings at 9:05.
Mistake 10: the three numbers
Glass slabs arriving one at a time. Only paid work is gold.
The ten as a checklist
Ticks land as you read them. The pace is one setting, so it can be matched to your read once the cut is back.
End chip, over a real frame of you
Flat graphics like this sit straight over the footage with true transparency.
